FUNCTIONAL WELLNESS BRANDING

branding  •  identity  •  interaction




 

FUNCTIONAL WELLNESS BRANDING

branding  •  identity  •  interaction

 

 

FUNCTIONAL WELLNESS BRANDING

branding  •  identity  •  interaction

 

 

FUNCTIONAL WELLNESS BRANDING

branding  •  identity  •  interaction
 
 

FUNCTIONAL WELLNESS BRANDING

branding  •  identity  •  interaction


 

Overview
Functional Wellness is an occupational therapy practice that focuses on helping clients to heal from the inside and out. I created a visual brand identity from the ground up.    

Overview
Functional Wellness is an occupational therapy practice that focuses on helping clients to heal from the inside and out. I created a visual brand identity from the ground up.  
 

Overview
Functional Wellness is an occupational therapy practice that focuses on helping clients to heal from the inside and out. I created a visual brand identity from the ground up.    


Role
freelance graphic designer
While working closely with the client one-on-one, I helped bring her ideas and concepts to life by designing a logo, brand elements, and website for her practice. 

Role
freelance graphic designer
While working closely with the client one-on-one, I helped bring her ideas and concepts to life by designing a logo, brand elements, and website for her practice. 



Role
freelance graphic designer
While working closely with the client one-on-one, I helped bring her ideas and concepts to life by designing a logo, brand elements, and website for her practice. 



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Design Process for Functional Wellness
The client wanted to portray a clean, calm, and inviting identity. As a company that blends occupational therapy with yoga and mindfulness intervention strategies, she wanted the design to have a nod to yoga and a touch of watercolor elements. 

Through branding exercises, we decided to pursue art direction 1's 'Reliable' approach for its sophisticated, modern, and trustworthy feel. We decided to add more warmth and connection by combining the lighter textures from the 'Freeing' direction.   

Art Direction

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Branding + Identity

logo
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Functional Wellness' logo is clean, simple, and fluid. Based off a yoga pose, the logo’s continuous line and abstracted form with a wide, balanced bottom conveys a sense of groundedness that Functional Wellness can provide its clients.

The logo can stand on its own without the wordmark. It can also be used with and without the watercolor overlays. 
 

Functional Wellness' logo is clean, simple, and fluid. Based off a yoga pose, the logo’s continuous line and abstracted form with a wide, balanced bottom conveys a sense of groundedness that Functional Wellness can provide its clients.

The logo can stand on its own without the wordmark. It can also be used with and without the watercolor overlays. 

 

typography
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Functional Wellness' main typeface is Zeitung based on its restrained energy and clean look.

For the website, I paired this san-serif typeface with a serif typeface, Alice, which has a bit of warmth and softness to it with its eclectic characteristic and round features. Body text is set in Open Sans for its moderness and user-friendly legibility.

Functional Wellness' main typeface is Zeitung based on its restrained energy and clean look.

For the website, I paired this san-serif typeface with a serif typeface, Alice, which has a bit of warmth and softness to it with its eclectic characteristic and round features. Body text is set in Open Sans for its moderness and user-friendly legibility.

Functional Wellness' main typeface is Zeitung based on its restrained energy and clean look.

For the website, I paired this san-serif typeface with a serif typeface, Alice, which has a bit of warmth and softness to it with its eclectic characteristic and round features. Body text is set in Open Sans for its moderness and user-friendly legibility.

visual overlays

To add some dimensions without overpowering the clean, white feel, I created these colorful overlays digitally. These overlays are inspired by watercolor textures and are soft, compassionate, and calming. 

Squarespace Website Design

The website portion of this project was a Squarespace Design. The new website is currently live. Check out below!

The website portion of this project was a Squarespace Design. The new website is currently live. Check out below!

workshop page
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faq page
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