CORPORATE DESIGN

print  •  social  •  marketing


CORPORATE DESIGN

print  •  social  •  marketing




CORPORATE DESIGN

print  •  social  •  marketing




Overview
At TJX, an off-price department store corporation in Framingham, MA, I had the opportunity to work on various creative projects.

Overview
At TJX, an off-price department store corporation in Framingham, MA, I had the opportunity to work on various creative projects.


Overview
At TJX, an off-price department store corporation in Framingham, MA, I had the opportunity to work on various creative projects.


Role
marketing services studio co-op
As a Studio co-op on the corporate side, I not only worked as a production artist, but also graphic designer with different creative teams, such as Sierra, Homesense, Homegoods, and Marmaxx.

Role
marketing services studio co-op
As a Studio co-op on the corporate side, I not only worked as a production artist, but also graphic designer with different creative teams, such as Sierra, Homesense, Homegoods, and Marmaxx.

Role
marketing services studio co-op
As a Studio co-op on the corporate side, I not only worked as a production artist, but also graphic designer with different creative teams, such as Sierra, Homesense, Homegoods, and Marmaxx.



Role
marketing services studio co-op
As a Studio co-op on the corporate side, I not only worked as a production artist, but also graphic designer with different creative teams, such as Sierra, Homesense, Homegoods, and Marmaxx.



two mock up-min

Sierra: FY19 Holiday Social Concept– gifting checklist
The creative team of Sierra, an outdoor-focused retailer, wanted to liven up their social feed during the holiday season. After brainstorming with the team, I put together social media graphics for the proposed concepts. 

The main concept was to inspire their social media audience to think of Sierra as a one-stop gift shop by providing quick and fun gift guides. Following the pre-existing holiday design and brand guidelines, I carefully arranged the layouts using design elements and product images. A couple versions were posted on Sierra's facebook page in December 2018.

Sierra: FY19 Holiday Social Concept– gifting checklist
The creative team of Sierra, an outdoor-focused retailer, wanted to liven up their social feed during the holiday season. After brainstorming with the team, I put together social media graphics for the proposed concepts.

The main concept was to inspire their social audience to think of Sierra as their one-stop gift shop by providing quick and fun gift guides. Following the pre-existing holiday design and brand guidelines, I carefully arranged the layouts using design elements and product images. A couple versions were posted on Sierra's facebook page in December 2018.

Sierra: FY19 Holiday Social Concept– gifting checklist
The creative team of Sierra, an outdoor-focused retailer, wanted to liven up their social feed during the holiday season. After brainstorming with the team, I put together social media graphics for the proposed concepts. 

The main concept was to inspire their social media audience to think of Sierra as their one-stop gift shop by providing quick and fun gift guides. Following the pre-existing holiday design and brand guidelines, I carefully arranged the layouts using design elements and product images. A couple versions were posted on Sierra's facebook page in December 2018.

 

Sierra: FY19 Holiday Social Concept– gifting checklist
The creative team of Sierra, an outdoor-focused retailer, wanted to liven up their social feed during the holiday season. After brainstorming with the team, I put together social media graphics for the proposed concepts. 

The main concept was to inspire their social media audience to think of Sierra as their one-stop gift shop by providing quick and fun gift guides. Following the pre-existing holiday design and brand guidelines, I carefully arranged the layouts using design elements and product images. A couple of versions were posted on Sierra's facebook page in December 2018.

stp

Homesense: Curated Corner Hangtags
Curated Corner is a harmonious collection of themed items that the Homesense team arrange. Based on the trend board provided by the brand team, I picked out texture images that portray the theme of the month: marbleized organics. 

A set of images that I chose was selected by the team and was used in all the Homesense stores in January 2019.

Homesense: Curated Corner Hangtags
Curated Corner is a harmonious collection of themed items that the Homesense team arrange. Based on the trend board provided by the brand team, I picked out texture images that portray the theme of the month: marbleized organics. 

A set of images that I chose was selected by the team and was used in all the Homesense stores in January 2019.

Homesense: Curated Corner Hangtags
Curated Corner is a harmonious collection of themed items that the Homesense team arrange. Based on the trend board provided by the brand team, I picked out texture images that portray the theme of the month: marbleized organics. 

A set of images that I chose was selected by the team and was used in all the Homesense stores in January 2019.

Homesense: Curated Corner Hangtags
Curated Corner is a harmonious collection of themed items that the Homesense team arrange. Based on the trend board provided by the brand team, I picked out texture images that portray the theme of the month: marbleized organics. 

A set of images that I chose was selected by the team and was used in all the Homesense stores in January 2019.

Homesense: Curated Corner Hangtags
Curated Corner is a harmonious collection of themed items that the Homesense team arrange. Based on the trend board provided by the brand team, I picked out texture images that portray the theme of the month: marbleized organics. 

A set of images that I chose was selected by the team and was used in all the Homesense stores in January 2019.

hangtag-02-min -h
celebration station-33×7 front-min
33×7-mock-up-min

Homegoods: Celebration Station
Homegoods team was in need of a visual aid that would distinguish and organize their cards & gift-wrapping section of the store. They requested a 33x7-inch banner that can attract customers' attention. I started to explore with Homegoods' magenta color for its cheerfulness and added my own line illustrations on the background to give it an additional pop.
 

Homegoods: Celebration Station
Homegoods team was in need of a visual aid that would distinguish and organize their cards & gift-wrapping section of the store. They requested a 33x7-inch banner that can attract customers' attention. I started to explore with Homegoods' magenta color for its cheerfulness and added my own line illustrations on the background to give it an additional pop.
 

Homegoods: Celebration Station
Homegoods team was in need of a visual aid that would distinguish and organize their cards & gift-wrapping section of the store. They requested a 33x7-inch banner that can attract customers' attention. I started to explore with Homegoods' magenta color for its cheerfulness and added my own line illustrations on the background to give it an additional pop.
 

Marmaxx: Store Leadership Conference 2019
For their 2019 Store Leadership Conference, the Marmaxx (T.J.Maxx and Marshalls) brand team wanted to redesign their deliverables under a tight deadline. To add some changes while staying on brand, I explored the idea of adding graphical elements using T.J.Maxx and Marshalls brand colors.

There were a total of 8 deliverables to be updated: logos, welcome poster, word document template, certificates, powerpoint presentation template, name badges, lanyards, and centerpieces. After coming up with this new design, I applied it to all the assets and adjusted the layouts. 


Marmaxx: Store Leadership Conference 2019
For their 2019 Store Leadership Conference, the Marmaxx (T.J.Maxx and Marshalls) brand team wanted to redesign their deliverables under a tight deadline. To add some changes while staying on brand, I explored the idea of adding graphical elements using T.J.Maxx and Marshalls brand colors.

There were a total of 8 deliverables to be updated: logos, welcome poster, word document template, certificates, powerpoint presentation template, name badges, lanyards, and centerpieces. After coming up with this new design, I applied it to all the assets and adjusted the layouts. 

Marmaxx: Store Leadership Conference 2019
For their 2019 Store Leadership Conference, the Marmaxx (T.J.Maxx and Marshalls) brand team wanted to redesign their deliverables under a tight deadline. To add some changes while staying on brand, I explored the idea of adding graphical elements using T.J.Maxx and Marshalls brand colors.

There were a total of 8 deliverables to be updated: logos, welcome poster, word document template, certificates, powerpoint presentation template, name badges, lanyards, and centerpieces. After coming up with this new design, I applied it to all the assets and adjusted the layouts. 


Marmaxx: Store Leadership Conference 2019
For their 2019 Store Leadership Conference, the Marmaxx (T.J.Maxx and Marshalls) brand team wanted to redesign their deliverables under a tight deadline. To add some changes while staying on brand, I explored the idea of adding graphical elements using T.J.Maxx and Marshalls brand colors.

There were a total of 8 deliverables to be updated: logos, welcome poster, word document template, certificates, powerpoint presentation template, name badges, lanyards, and centerpieces. After coming up with this new design, I applied it to all the assets and adjusted the layouts. 


SLC-poster
letterhead-min (2)