CINQUE TERRE BRANDING

branding  •  identity  •  print

 


 

 

CINQUE TERRE BRANDING

branding  •  identity  •  print

 

CINQUE TERRE BRANDING

branding  •  identity  •  print

 

 

Overview
This project involved a fictional rebranding of Cinque Terre, a
UNESCO World Heritage Site in Italy. The identity system includes stationary, a series of ads for The New Yorker, a booklet about the site and UNESCO, a website landing page, and a three dimensional site sign in eight different languages.

 

 

Overview
This project involved a fictional rebranding of Cinque Terre, a UNESCO World Heritage Site in Italy. The identity system includes stationary, a series of ads for The New Yorker, a booklet about the site and UNESCO, a website landing page, and a three dimensional site sign in eight different languages.


Overview
This project involved a fictional rebranding of Cinque Terre, a UNESCO World Heritage Site in Italy. The identity system includes stationary, a series of ads for The New Yorker, a booklet about the site and UNESCO, a website landing page, and a three dimensional site sign in eight different languages.


Project Detail
graphic design synthesis with Doug Scott
spring 2020

 

 
Project Detail
graphic design synthesis with Doug Scott
spring 2020


 
ct-mockup stationary-min

Design Process
The Cinque Terre– five towns– is a string of five fishing villages perched
high on the Italian Riviera in the region of Liguria, Italy. I chose to rebrand Cinque Terre because of its iconic pastel-hued buildings. Through the use of warm, vibrant colors and angular shapes alongside smooth & wavy lines, I aimed to capture Cinque Terre's beauty and unique geogragphical location.

Process
The Cinque Terre– five towns– is a string of five fishing villages perched
high on the Italian Riviera in the region of Liguria, Italy. I chose to rebrand Cinque Terre because of its iconic pastel-hued buildings. Through the use of warm, vibrant colors and angular shapes alongside smooth & wavy lines, I aimed to capture Cinque Terre's beauty and unique geogragphical location.

Process
The Cinque Terre– five towns– is a string of five fishing villages perched high on the Italian Riviera in the region of Liguria, Italy. I chose to rebrand Cinque Terre because of its iconic pastel-hued buildings. Through the use of warm, vibrant colors and angular shapes alongside smooth & wavy lines, I aimed to capture Cinque Terre's beauty and unique geogragphical location.

Process
The Cinque Terre– five towns– is a string of five fishing villages perched
high on the Italian Riviera in the region of Liguria, Italy. I chose to rebrand Cinque Terre because of its iconic pastel-hued buildings. Through the use of warm, vibrant colors and angular shapes alongside smooth & wavy lines, I aimed to capture Cinque Terre's beauty and unique geogragphical location.

inspiration
ct process pics-min
3D site sign ideas
ct process 2-min
initial drafts
ct process-min
logo drafts v2
process-min

Deliverables

Here are some examples of the final deliverables. Check out the visual summary poster below for more!

Here are some examples of the final deliverables. Check out the visual summary poster below for more!

business card, letterhead + information sheet, 3d site sign mock up
booklet: cinque terre section (top) & unesco section (bottom)
ct-booklet-min